No, sadly, I didn’t go this year. Or last year. Or any year. I have yet to go. Mostly due to the fact that I’m on the east coast and it’s waaay across the map.
One day perhaps…
But what I was thinking about was that we all know that it isn’t the Comic Book Convention anymore. It is an Entertainment Convention. It is a TV and Movie Convention. It is a place to see and be seen Convention. And then it is a Comic Book Convention.
Now the bigger companies still have a strong foothold, though that seems to be as much due to the fact that they have their movies and tv shows themselves going on – drawing attention back to the comics. And pretty much every major announcement happens at this convention for Marvel, DC, Image, Dark Horse, etc.
But is there too much Noise for the Signal?
On Saturday night I went to www.BleedingCool.com and promptly opened every article that even kinda appealed to me. After having to reboot the tablet because I had opened too many windows I had to wonder again about the smaller companies bothering with announcing anything at all. Heck, I know a couple of people who had panels that I never saw any press about – not because they weren’t good panels, but because they’ve been drowned out by the volume of other news stories.
So I have to ask: if you aren’t DC or Marvel, why are you bothering with big announcements there? Why not pick a con a few weeks earlier or a few weeks later where you are the big talk of the comic book world. I mean how am I supposed to get excited about your newest book when I didn’t even get a chance to check out the trailer for the newest <insert hot fall movie here>?
Years ago (20 some-odd) the 3rd largest comic company was Valiant Comics. They did Solar, X-O Manowar, Turok, etc. But just as they were really hitting big they came down to Atlanta and basically had their own convention here. They gave away all sorts of freebies, had various creators run panels pitching their books, and made themselves approachable to their fans.
Why do I mention some convention 20 years ago? Because if you are Image or Dynamite or Dark Horse – you could do the same thing with a Denver Comic Con or a Heroes Con. Make that your coming out party for the summer. And do it year after year – set the precedence and then follow through so that in 3 years time people associate you with that city’s con. People who love your comics will go to that con to bask in the glory of YOUR THING. You get to control the message of your books and you do it during a time when maybe everyone else is holding off until San Diego to make that “cool” announcement.
Yeah, maybe you don’t get the volume of eyes of SDCC, but if I’m looking for your post and can’t find it, how many people are just going to randomly stumble over it?
I don’t know, just a random thought I had this past week.
John McGuire is the author of the supernatural thriller The Dark That Follows, the steampunk comic The Gilded Age, and the novella There’s Something About Mac through the Amazon Kindle Worlds program. He can also be found at www.johnrmcguire.com.