Behind the Comic – Why Kickstarter?

Check out John McGuire’s The Gilded Age steampunk graphic novel on Kickstarter!


I’m worried.

Only a few days from the beginning of The Gilded Age Kickstarter, and I can’t help but be worried. Have I done everything I could have done? Will people show up and pledge? Will I make my goal? What happens if I don’t make the goal?

What happens if I do?

Over this last month, I feel like I’ve been living Kickstarter. Trying to listen to podcasts or check websites or just view as many comic book Kickstarter pages as I can to glean ideas on how they laid out their pages. Or how they did their reward levels. Or a thousand other pieces. Why did this one project fail while this other succeeded? Is there any reasoning and logic behind what I need to do?

For those who might not know, Kickstarter is a crowdfunding platform. It’s a place where creative people seek an amount of funding from a large amount of people to help turn their ideas into reality. Basically, if you have an idea for a product you can take it directly to the public to see if they might want to invest in your idea.

If you check out the site you can find anything from coolers to headphones to apps to novels to movies and everything else you might be able to think of. If you have an idea, then maybe you don’t need to go onto Shark Tank and pitch your idea to a bunch of millionaires. No, maybe you go to the people who might use or consume the product.

It’s funny. All these sites end up saying the same generic stuff over and over:

Have great rewards!

Have a great video!

Show lots of artwork!

Spam your email and Facebook and Twitter and…

DON”T spam your email and Facebook and Twitter and…

Make sure you launch at midnight!

Launch at Lunch!

Make sure you DON’T launch on a Wednesday!

Always launch on a Wednesday.

So you can see why my head might be spinning.

With the campaign I’m launching on Tuesday, October 17, 2017, I’m doing something that feels like it has been YEARS in the making. I’m actually afraid to look and see when the very first “Gilded Age” email shows up in my gmail (April 2009 is the answer). That’s when my very first conversations began when I first saw that Steampunk Cowboy image from artist Larry Watts.

Independent comics are a lot like herding cats who are being chased by dogs who are being examined by aliens who are from a long-lost civilization no one’s ever heard of before.

By that, I mean there are different personalities to interact with. I’ve long said the best thing about comics is the collaborative aspect of the medium. As a writer, you need each and every one of the people to put in a piece of themselves or it just won’t work. It means sometimes waiting for people. It means sometimes people waiting on you.

And it means producing the comics and then selling them.

The problem is that our model was to do digital versions of the comics but have a short print runs for conventions. And sometimes that meant we’d sell out of a particular issue waiting to reorder the books.

Kickstarter is a potential answer for those problems. Since The Gilded Age is done, this is about covering the printing costs. Really it’s like your preordering the graphic novel… with some potential bonuses.

Funding this is about everyone who had a hand in the creation of this comic. Too many times have I seen projects get started only to die before anyone ever gets to see them. I want to continue this journey and tell more stories and collaborate with these creators who have impacted the better portion of a decade of my life.

Hopefully, you can help me do just that!


Check out John McGuire’s The Gilded Age steampunk graphic novel on Kickstarter!

John McGuire

John McGuire is the creator/author of the steampunk comic The Gilded Age. Want to read the first issue for free? Click here! Already read it and eager for more?

Click here to join John’s mailing list to learn about the upcoming The Gilded Age Kickstarter.

His prose appears in The Dark That FollowsTheft & TherapyThere’s Something About MacHollow EmpireBeyond the Gate, and Machina Obscurum – A Collection of Small Shadows.

He can also be found at

About John McGuire

Writer of comics and novels. In 2006 his first short story "The God That Failed" was published by Terminus Media in their debut comic Evolution Book 1. Since that time he has had stories published in Terminus Media's Evolution Book 2 and Evolution Special, Kenzer and Company's The Knights of the Dinner Table, and Four J Publishing's The Burner #3. Currently he is eagerly awaiting the digital publishing of his first creator-owned comic The Gilded Age #1 to be published online as well as his first novel The Dark That Follows later this year.
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  1. Edward L Moore Jr

    For me the $5-$10 print and digital level is the sweet spot. That is the easiest level to justify coming back for subsequent issues. $10 or more per issue for 4-6 issues, no way. Solid rewards for stretch goals is a good idea as well.

    I prefer spamming Twitter if you are going to not my email.

    Solid info updates is a must as many campaigns hit road bumps somewhere along the way.

    I say all this having supported 40-50 Kickstarters. Good luck. I’ll look you up.

    • Your numbers are about in line with my own preferences on Kickstarter comics. This one will be $25 for the printed Graphic Novel (contains 4 issues).

      Do you feel like you need to see the Stretch Goals immediately (say on launch)? In my research I’ve seen it both ways where people list them and some where they do not.

      I was thinking, if (hopefully) I start getting close to my goal, then I would do an Update to announce the first 2 Stretch Goals.

      With Email – yeah, there is definitely a point where it can be too much. Hopefully, I end up on the side of “everyone knows” and not “everyone is annoyed”. 🙂

      Thank you for the comments!

      • Edward L Moore Jr

        25 for a 4 issue trade works.

        Stretch goals not right away but definitely have them planned out and show them at some point even if they aren’t reached.

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