This past weekend was the second annual (assuming we haven’t all killed the Expo organizer yet after 2 years) Atlanta Science Fiction and Fantasy Expo. Probably the biggest thing that sets this little (though already more than doubled the number of vendors from year 1 to year 2) convention apart is the cost: FREE. You see, it is set up near the food court of one of the malls (North DeKalb Mall, just outside of Atlanta) and so anyone who wants to can take a stroll through the tables and maybe spend a little cash or just keep on walking. And while you certainly can’t beat the price, over the course of the weekend there were tons (I mean, I don’t have an exact number for you… let’s just go with tons) of people who had come for some shopping or the movie theater and found this weird little event going on right in front of them.
And while those random walk-ups may or may not bother to really read any of Terminus’s comics, it was still a chance to expose them to us, to some of the other indy comic guys from the Atlanta (and beyond) area, and to some of the novelists, costume people… all sorts of people really. People who might have tolled over their wares for years.
Now if you read my report from last year (go ahead, I’ll wait) you’ll see that I had very low expectations and then was pleasantly surprised throughout the weekend by the foot traffic we got. So this year I had hopes, expectations about the number of comics we might be able to sell. Of course we had a couple of new issues we debuted at the Expo (and that didn’t hurt):
Route 3 #3
Gilded Age #2
But that wasn’t all as we also had a rebranded cover of Terminus Team-up #1 (the comic featuring Terminus’s Amber Fox – a cross between Doctor Who and Laura Croft). In the past, for whatever reason issue #1 of that comic didn’t sell and therefore issue #2 didn’t sell (I mean, who is going to buy only issue 2… it’s all or nothing most of the time)… The new cover turned that around. So many times we had people grab the whole series (Team-up, Gilded Age, or Route 3) all in one purchase. And just that very fact meant that instead of only selling one comic to a potential customer you are easily selling 2 or 3.
Business Aside – I learned something more important than anything else I’ve mentioned in this post. You know how when you get gas there is always a $XX.X9.99 amount to it? Or when you go shopping in general and things are priced $10.99 instead of just saying $11.00. For someone with OCD I could see that possibly driving them nuts (or maybe soothing them, I guess, according to how their particualr OCD works). But the business people all swear by it… people get fooled and buy the item even though there is really no good difference between the price and something one cent more.
That also works just because… math, I guess. We had a sign which said: 1 comic for $4 and 5 comics for $20.
I’ll wait while you determine how much better that $20 deal is.
Yeah, its the same amount. Obviously.
Actually, maybe not so obviously. So many people (not quite the tons of earlier… perhaps a different large number) ended up seeing that and buying 5 comics from us… I guess in order to get the “Deal”.
Note – we didn’t put the sign up that way to try and trick anyone. It was only after the other guys had put it there that I pointed out the difference (or the lack of difference between the prices). Still, it was a strange thing to think that maybe those $X.99 guys and gals might have been onto something this whole time.
So aside from meeting people and having a decent set-up, Terminus also was able to have a panel where we not only talked about our comics, but also we had someone from the CDC (Centers for Disease Control) to discuss some of our motion comic footage we’ve been doing for them. This was the project that seemed to really interest people as they started asking questions about the project, about the focus groups, and even about what things they might want to see (one thing I definitely think we’d do if we get to do more episodes). And a member of Shadeaux Media sat in to briefly touched on the Video Game they are developing (using Amber Fox as the star). Plus, if you click on the above link it will take you to their Facebook Page where you can see a little bit of the digital world
I’m not going to lie, shaking hands and… well, shaking hands and talking to people all weekend – you’d think that wouldn’t tire a guy out, but it certainly does. But I’m glad to have done it, and fingers crossed I’ll be there next year, ready to go!
John McGuire is the author of the supernatural thriller The Dark That Follows, the steampunk comic The Gilded Age, and the novella There’s Something About Mac through the Amazon Kindle Worlds program.
He also has a short story in the Beyond the Gate anthology, which is free on most platforms!
And has two shorts in the Machina Obscurum – A Collection of Small Shadows anthology! Check it out!
He can also be found at www.johnrmcguire.com.