In Our Dreams Awake – Reflections on the Kickstarter

Pretend this says “Funded on Kickstarter!”

In case you missed it, I’m about a month past the end of the Kickstarter I ran for Egg and my comic, In Our Dreams Awake Issue #1. I have a ton of thoughts on the Kickstarter itself and just the whole month.

So this is the 5th Kickstarter I’ve had some level of participation in. I helped out on both the Route 3 and The Fox Chronicles campaigns. I was an active participant on the Crossing Issue #1 campaign, and then I completely ran The Gilded Age one.

On each of these, I’ve learned some things, made some mistakes, learned some other things, and made other mistakes. But you would think that after these previous experiences, I might not make as many decisions that end up causing me some level of heartache, but clearly, the only way I really learn is through banging my head against the wall.

So during the early part of the campaign, I jotted down some of my thoughts. The words that follow are in the moment, edited only for clarity, but they help to show a bit of what my thought process was going through and how easy it is to let the bad thoughts take over.

Image by Gerd Altmann from Pixabay


This first note comes either late on Day 3 (Friday) or early on Day 4.

Day one was decent, but I had a couple of numbers in my head for where I’d like to be at the various milestones of the project.

$300-350 after day 1.

$600 after day 3.

$1000 after a week.

But the first day was $211, the second day was a huge drop and by the time Friday rolled around I was really concerned about the project and rethinking my idea of where to set the goal.

You see, the goal was set in mind to help recoup the art costs, but it actually wouldn’t pay for them 100%. I was fine with that, I’m willing to put “skin” in the game (I think from my calcs that somewhere around $2400 would actually be the break-even point).

I’d done the hustle, reached out to the websites, gotten some articles, and sent a notice to my mailing list (though it might be a bit colder than I’d like). I sent updates to the Gilded Age backers, to our bakers on the Love’s Labour’s Liabilities and Love’s Labour’s Liberated Roleplaying zines (even though it doesn’t directly coincide, it is still something).

With these things I kept thinking can I get 10% of those people to contribute:

185 in the mailing list = 19 people

12x in Gilded Age = 13 people

The Zines = I’m not sure who might come over from the roleplaying side, but it shouldn’t be Zero.

22 people clicked the Kickstarter notifications button = 2 people

I mean, even accounting for some overlaps there, 20 backers early wouldn’t be the craziest thing. And after 2 days we sat at 13 people.


As you can see, it was tough going there early on, and it really made me question a lot of things about what I did or didn’t do. And I recognized some of the things (which I’ll likely get into in a future post).

Image by mohamed Hassan from Pixabay


Now flash forward two weeks. In the meantime, things had been slowly (and I mean slowly) proceeding where we’d have one decent day and then nothing for a couple of days. The swings were beginning to get to me.

Overall we hit the $1000 (50%) mark by the second weekend, which was certainly nice, but it has fallen off a cliff this last week, and I have no idea how to turn it around. At this point we’ve been sitting on $1149 for a couple of days, and we’re 8-9 days left before this thing ends.

I did look to see that approximately 65 people signed up to be reminded and I think 11 of them have actually already contributed, so that’s nice. But I thought the Kickstarter person who talked came on the Comixlaunch podcast mentioned something like an 80% conversion rate on those people (maybe I’m remembering it wrong). So that would be 41 more people to potentially help push us along. If all of them go for the $10 level (plus shipping) then I’d be sitting at $1750ish and we can push it over the last little bit. But if the majority of them are more digital then what, we get to half of that and make it over $1500?


And this last one was a few days later. As you can see, I’m still focused on having made the goal too high.

I should have set the goal at $1500.


I mean, I’d still be frustrated at how it is going, but I wouldn’t be worried it wouldn’t fund. Good lord!

The other thing on my mind is that those people get the reminder and see we’re too far away and they opt to not bother anyway, which is the worst-case scenario here.

It feels like I’m missing some avenue to get the word out to ensure this thing happens. But I’m not sure what that is.

Then, on top of everything else, what’s the plan for issues 2-4? I can’t (and shouldn’t) count on only friends and family to support the comic. I need to figure out how to get more eyeballs on the comic. This thing needs to grow. This thing needs to build on itself so that at some point it becomes a bit of a break-even situation financially.

Everything takes so long, and I’m sure that has hurt my path here. If I had the ability to push this comic immediately (within 6 months) of Gilded Age, that would have probably made a big difference.

Image by Gerd Altmann from Pixabay


When you are in the dead zone and the goal looks like it is out of reach, you begin to focus on all the bad that is happening. It’s real easy to lose sight of why you’re putting your work out there. How excited you should be that people are supporting you in any way.

And don’t get me wrong, I was over the moon anytime I saw someone new had backed the project. That was always a pick-me-up. I said it many times during each of the other Kickstarters that this thing is like having another job (at the very least a part-time one). This means by the end of 30 days, you’re burned out on everything.


I was on vacation when the project was finally funded. And even though I was doing my best to relax prior to that moment, it was a huge lift of stress just like when using the new Budpop natural supplements. Sadly, I didn’t jot down my exact thoughts, but if I could go ahead and share them now they would have been a lot of internal screaming and yelling, some nice positive four-letter words, and just a sense of accomplishment. I love comics so much, that to be able to do them, even in a small way, is such a blessing.

For all of you who joined me on my journey and supported the dream, thank you.


John McGuire is the writer of the sci-fi novel: The Echo Effect.

He is also the creator/author of the steampunk comic The Gilded Age. If you would like to purchase a copy, go here!

Click here to join John’s mailing list and receive preview chapters of upcoming novels, behind the scenes looks at new comics, and free short stories.

His other prose appears in The Dark That Follows, Hollow Empire, Tales from Vigilante City, Beyond the Gate, and Machina Obscurum – A Collection of Small Shadows.

He can also be found at


Kickstart the Comic – The Fox Chronicles #1

You have to train. You must get better today than you were yesterday. You must be better tomorrow than you were today.

For there is something you are to do for this world and many, many other worlds.

Yet, the world around you is dark and full of monsters that appear the same as any other person who walks down the street. Those are the ones you must guard the innocent against.

You are destined for great things.


The Fox Chronicles #1

Publisher – Prime Direction Studios

Writers – Robert Jeffrey II & Leo Patrice Ware

Artist – Fritz Fulo Casas

Cover Artist/Colorist – La’Vata E. O’Neal

Cover Artist – Marcus Williams

Colorist – Candice Han

Illustrator/Graphic Designer – Pao Xiong

Cover Artist – Sheldon Mitchell

Kickstarter Campaign ends on Thursday, April 15, 2020, at 12:00 PM EDT.


The Pitch:

A coming-of-age futurist adventure. Full of action, suspense, and intrigue.


The Story:

In this coming of age, centuries-spanning story, Autumn Fox finds herself caught up in a galactic power struggle when all she wants is to better her world. As sinister forces, terrestrial and beyond exploit the very systems we take for granted. Our story is going to follow Autumn, an Atlanta teen, as she tries to balance overly protective parents, friends, and the overwhelming need to protect those around her. The series is a must-read for fans of such genre-defining series as “Tomb Raider”, “Far Sector”, “Ironheart”, and “Netflix’s Voltron: Legendary Defender”.


John’s Thoughts:

As I’ve noted in the past, I’m with Robert Jeffrey II on anything he decides to write. I’ve watched his skills as a writer grow over the years, and am proud to be his co-writer on The Crossing.

With The Fox Chronicles, he is getting to build a character who appears to have one foot firmly on Earth and another that ties her to something ancient and deadly. This young woman at the center of the story is not only trying to figure out her place in a larger world but in a very large and scary universe.

But maybe more importantly is that this book wants to use its platform to illuminate an ongoing problem: the forced labor of women and girls. From the Kickstarter page:

“Every year millions of people are victims of forced labor with women and girls accounting for 71% of all victims.”

If we can help people gain an understanding of extremely important topics through our stories, then it only makes sense to do just that.

The Rewards:

One of the first things you’ll notice is that there are three different variant covers available to order which will allow you to get exactly the cover you want for this tale ($50 level). In addition, there is an opportunity to get some Original Artwork ($100), and at the same cost, have a one on one with Robert Jeffrey II who has gone through the DC Writer’s Workshop. I have no doubt that he’ll have plenty of things to discuss with whoever goes for such a Reward.

The Verdict:

As I’ve said in the past, I’m with Robert Jeffrey II on pretty much anything he writes. But beyond that, I think that this is one of those true labors of love from the team. Seeing the artwork come in, reading the script, and just listening to them talk has me convinced.


Be sure to check out the Kickstarter here!


John McGuire is the writer of the sci-fi novel: The Echo Effect.

He is also the creator/author of the steampunk comic The Gilded Age. If you would like to purchase a copy, go here!

Click here to join John’s mailing list and receive preview chapters of upcoming novels, behind the scenes looks at new comics, and free short stories.

His other prose appears in The Dark That Follows, Hollow Empire, Tales from Vigilante City, Beyond the Gate, and Machina Obscurum – A Collection of Small Shadows.

He can also be found at